Visual Identity is key. Why is it so important?

It’s no secret that a great logo design is essential for your business’ success. 

However, a logo is not the whole story and it’s far from it. An extensive visual identity is a crucial element to navigating the 10 million piece puzzle that is marketing. A strong logo and visual identity go hand in hand for creating a powerful symbol that communicates your brand. It goes beyond just aesthetics, serving as the face of your business across multiple platforms and creating a lasting imprint on your audience.

Your brand should be recognisable without your logo. Sounds tricky doesn’t it? Don’t worry, it’s not.

Take a peek at the image below, look familiar? This brand has mastered it’s visual identity, so much so that they don’t need their logo to be recognised. This is what visual identity is all about. Your brand needs to be memorable.

A well crafted visual identity not only distinguishes you in a crowded market but also builds trust and credibility in your brand. This is what will bring people to you, if you look the part, they will come. In a world where first impressions matter, a compelling visual identity is the key to establishing a positive and memorable connection with your audience. 

Basically, a visual identity includes everything visual about your brand. This is your logo, colour palette, typeface, imagery and design layouts, to name a few.

Brand identity is a whole new thing entirely. Brand and visual identities are often confused, a brand identity includes your visual identity as well as your brand’s personality, character, voice, etc. but we’ll get into that another time…

So now that you’ve learnt the why, shall we get on to the when?

Achieve Brand Excellency with The FelixCo.